In the advent of digital photography, traditional film and print business suffered a setback. That’s why in May 2007, Kodak Philippines decided to close office and maintained only distributors in the country. Now, after two years of being represented only by its distributors in the country, Kodak makes a grand comeback as it re-opened its Kodak Phils. Ltd. office.

Cathy Pacia, Country Business Manager for Retail Printing, said the company felt it’s the right time to reinforce its presence in the country and keep pace with the growth of the local imaging sector.

With its array of innovative products ranging from its fast-moving paper and consumer film products, trendy digital cameras, cost-effective and eco-friendly digital printers, as well as creative photo gift items for all occasion, the company is gearing up to further grow the Kodak business in the Philippines.

“We are in exciting times when digital technology has inspired Kodak worldwide to grow by leaps and bounds with its product offerings. Kodak has indeed done a good balancing act, aggressively promoting our digital imaging portfolio, while preserving our traditional film and analog camera business,” Pacia said.

In previous years, Pacia said that traditional photo printing business slowed down because people would rather store their digital images in their computers. But now, she said, people are starting to appreciate the many creative ways they can employ to enhance and print their digital photos with the exciting and new interactive printing services from Kodak.

Anna Cabanos, Kodak Phils. Ltd. Country Business Manager for Digital Capture and Devices, said, “Kodak has brought back its Philippine office to ensure that the Filipinos are always kept abreast of the latest exciting offerings from Kodak.”