Figaro to open more stores in 2010
The country’s largest Filipino-owned coffee company plans to expand operations this year by opening up one or two outlets each month, or a total of 18 stores before the year ends.
Figaro Coffee Co. sets aside a total of P78 million to fund the increase of its 65 coffee shops in the Philippines. Marketing manager of Figaro Coffee Systems Inc., Ace L. Azarraga, noted that each store has an estimated cost of P6.5 million. They have just opened two stores recently, one in DBP Makati and the other in Dasmarinas, Cavite.
“Figaro Coffee Company is now keeping a critical eye on expanding in our home-market, which will focus mostly on business districts around the country as we want more and more people to experience our local barako coffee,” Azarraga said.
The DBP Makati branch is a full store carrying their complete line-up of coffee drinks, breakfast, pasta, pizza, all day breakfast, ala carte, sandwhiches and pastries. The store is located at the ground floor of DBP building, Sen. Gil Puyat Ave., cor. Makati Ave., Makati City., which is perfect for business and casual meetings.
Figaro’s expansion program is in line with its tradition to continue serving the finest native barako coffee in the country by opening more outlets. “As we continue to expand, more and more Filipino coffee farmers are benefited. Figaro Coffee Company only buys local coffee beans,” Azarraga said.
Of the 65 Figaro branches nationwide, most of which are in Luzon, 35 are franchise-owned and 30 are company-owned.
Figaro was established in 1993 and isВ a 100-percent Filipino-owned company whose product lines include specialty roasted local coffee varieties and various coffee-related paraphernalia.
June 26, 2010
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Tags: Business, coffee, coffee shops, entrepreneur, expansion, Figaro, Filipino-owned, investments, Philippines В· Posted in: Announcement, Corporations, economy, Employment, entrepreneur, investments, marketing, Philippine business news, Philippines, Products
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